WE KNOW.

I.We are a luxury label that sells anti-luxury slogans on luxury garments. We charge a lot for this. We are aware of this. The contradiction is not a bug. The contradiction is the product.

II.Every piece is cut and sewn at small factories in Portugal and Italy. We pay above-market wages. We use heavyweight fabrics. The garments will outlive the system that made them necessary. None of this justifies the price tag. The price tag justifies itself.

III.Wearing our clothes will not make you radical. It will not redistribute wealth. It will not abolish anything. It will, however, look extremely good on a photograph.

IV.We are not a movement. We are a brand. The difference is that brands have margins. If this offends you: good. If this thrills you: also good. We don't moralize the customer. That's exhausting work, and we have collections to ship.

Buy this anyway.
Make it make sense.